Our Story
Sage and Indigo Play is a women-owned baby clothing brand created by two best friends in Southern California.
Our brand brings together two backgrounds: hands-on experience building and running a nursery business, and a professional background in design, materials, sourcing, and quality. It is also shaped by the experience of searching for better choices as a parent.
What we kept finding in the market was compromise. Some pieces looked beautiful but were made with synthetic materials. Others came at a higher price without delivering the quality we were looking for. And many practical options did not feel elevated enough for a gift or special occasion.
We created Sage and Indigo Play around what mattered most to us: 100% organic cotton, lasting softness, thoughtful design, and the level of quality we look for when choosing for our own families.
Our collection focuses on babies from newborn through 12 months, a stage when comfort, material quality, and thoughtful construction deserve especially close attention.
Our Approach
At Sage and Indigo Play, we choose each piece as carefully as we would for our own families.
We focus on 100% organic cotton babywear because the earliest months call for fabrics that feel soft, breathable, and comfortable. Each piece is chosen with attention to fabric feel, fit, stitching, closures, ease of dressing, care, and overall finish.
Before adding a piece to the shop, we review samples and work with our manufacturing partner to understand material quality, consistency, and construction.
Our packaging follows the same standard of care. We keep it simple, thoughtful, and gift-ready, using recyclable materials including recycled paper tissue whenever possible.
Our goal is to offer baby clothing made with care, chosen with intention, and suited for both everyday wear and meaningful gifts.
The Buttercup Organic Cotton Rib Knit Romper is a sleeveless overall-style piece for everyday wear during a baby’s first year. Made from 100% organic cotton yarn, it has a soft rib-knit texture with natural stretch and a warm butter-yellow color.
The sleeveless overall shape layers easily over a bodysuit and fits under a cardigan as temperatures change. Button straps add a clean, classic detail. Buttercup works well for daily wear, newborn gifts, baby shower gifts, or special occasions.
Each order is packaged with recyclable materials and recycled tissue paper.